Managing the Paradoxes of Coopetition

As empresas tendem a equilibrar as forças entre competir e cooperar. Veja alguns mecanismos para mitigar as tensões da “coopetição”. Leia na íntegra: https://knowledge.insead.edu/strategy/managing-the-paradoxes-of-coopetition-10466?fbclid=IwAR1zQfwqt-yRfmpkbd29aCCkC3nfowFSrtNNJmARHhOREfZyOa2TcadcVYM